Short answer: SaaS PPC agencies run paid search and paid social for software companies, and the better ones measure success in demos and pipeline rather than clicks. This page lists seven firms that describe themselves on their own websites as doing this work for SaaS or B2B tech companies, and describes each using only what its site states. It is a shortlist to start from, not a verdict on which is best.
- What this is: seven companies in alphabetical order, not ranked.
- How it was built: each description comes from the company’s own site.
- What to compare: main focus, who they serve, and how they report results.
Who wrote this: Next Reply publishes this page. We are not on the list, because we are a cold email agency. The companies appear in alphabetical order. Each description uses only what the company says about itself on its own website, which we opened while writing this page. We have not tested these companies and we do not repeat review scores, awards, client names, results or prices. Check each site yourself, because offers change.
What does a SaaS PPC and performance marketing agency do?
A SaaS PPC or performance marketing agency runs paid search and paid social for software companies: Google Ads, LinkedIn Ads, Meta and others, plus the landing pages and tracking behind them. The best ones optimize to demos, pipeline and revenue in your CRM rather than clicks or cheap form fills.
Which SaaS PPC agencies should you compare?
| Company | Main focus | Stated audience |
|---|---|---|
| Directive | Pipeline-focused B2B performance marketing | B2B tech and industrial |
| GrowthSpree | AI-assisted paid demand gen | B2B SaaS startups to scaleups |
| Hey Digital | Paid ads for pipeline | B2B SaaS only |
| Powered by Search | SaaS demand generation | B2B SaaS and tech |
| SaaS Hero | Paid search and social | B2B SaaS |
| SimpleTiger | Search-led SaaS growth | SaaS and AI companies |
| Understory | Integrated paid and outbound | Post-PMF B2B SaaS |
Directive
Directive describes itself as a B2B marketing agency that pushes marketers to measure qualified pipeline instead of lead volume, using its own Customer Generation methodology and an in-house AI platform that pulls together CRM, paid media and SEO data. Its site lists paid media, performance creative, programmatic advertising, paid social, content and SEO, revenue operations, startup growth program, marketplace and shopping campaigns and PR and influencer marketing. It says it serves B2B companies, grouped into technology, industrial and services verticals. Location stated on its site: Orange County, Austin, New York City, Mexico City, London and Toronto.
GrowthSpree
GrowthSpree calls itself an AI-native agency where senior operators run demand generation for B2B software and tech firms, backed by proprietary AI tools for campaign monitoring, lead filtering and prospecting. Its site lists Google Ads, LinkedIn Ads, Meta Ads, demand generation ads, signal-based and LinkedIn ABM, HubSpot RevOps, SEO, AEO and GEO and Google Ads and pipeline audits. It says it serves B2B SaaS and B2B tech companies from early-stage startups to scaleups. Location stated on its site: Noida, India and New Hyde Park, New York, USA.
Hey Digital
Hey Digital describes itself as a performance marketing agency built only for B2B SaaS that runs paid ads aimed at pipeline and revenue, optimizing toward qualified opportunities rather than traffic or free sign-ups. Its site lists PPC and paid search, paid social, demand generation, ABM, creative strategy and video ads, landing page design, channel planning and budget forecasting and reporting. It says it serves B2B SaaS companies at various growth stages. We did not find an office location on the pages we checked.
Powered by Search
Powered by Search describes itself as a B2B marketing agency that helps companies build predictable pipeline and revenue, centering its demand generation work on SaaS and technology firms. Its site lists paid advertising (PPC), SEO, AI/LLM search visibility, account-based marketing, content marketing, digital PR and link building, demand generation strategy, HubSpot and RevOps, SaaS web design and developer marketing. It says it serves B2B companies, especially SaaS and technology firms, plus startups and private equity portfolios. We did not find an office location on the pages we checked.
SaaS Hero
SaaS Hero describes itself as a performance marketing agency for B2B SaaS that manages paid search and social as a single system and ties ad spend back to revenue through CRM-based reporting and tracking. Its site lists paid search, paid social, landing page design and CRO, ad creative, revenue reporting and attribution, conversion tracking, competitor ad analysis and martech stack support. It says it serves B2B SaaS companies, plus some other B2B and professional services firms. We did not find an office location on the pages we checked.
SimpleTiger
SimpleTiger describes itself as a marketing agency helping B2B SaaS and AI companies grow pipeline and recurring revenue, led by search (classic SEO and AI search) alongside paid advertising and content. Its site lists paid search and paid social, SEO, AEO/GEO, content marketing, link building and digital PR, lifecycle email, Webflow web design and attribution and RevOps. It says it serves mainly B2B SaaS and AI companies from seed stage to enterprise, plus some B2C SaaS and marketplaces. We did not find an office location on the pages we checked.
Understory
Understory describes itself as a growth agency that runs paid media, GTM engineering and LinkedIn content as one connected system with a shared team and messaging, an approach it labels allbound growth engineering. Its site lists paid media on LinkedIn, Google, Meta, Reddit and X, GTM engineering and outbound, LinkedIn ghostwriting, ad creative and landing pages and HubSpot RevOps. It says it serves B2B companies, mainly post-product-market-fit SaaS, plus AI-native and services firms. We did not find an office location on the pages we checked.
Google Ads or LinkedIn Ads for SaaS?
Most SaaS paid programs lean on one of two platforms, and they do different jobs.
| Google Ads | LinkedIn Ads | |
|---|---|---|
| How you reach buyers | By what they search | By job title and company |
| Best for | Buyers already looking | Defined accounts and roles |
| Typical cost per click | Varies by category | Usually higher |
| Watch out for | Low-intent search terms | Paying for impressions that never convert |
Search fits categories people already search for. LinkedIn fits products where the buyer is easy to describe by role but rarely searches for a solution. Many agencies run both, plus retargeting, and judge them by pipeline in your CRM.
How do you choose a SaaS PPC and performance marketing agency?
- What they optimize to. Ask whether they track to pipeline and revenue, not just leads.
- Creative and landing pages. Who makes the ads and pages, and how often they test.
- Channel mix. LinkedIn suits job-title targeting; search suits buyers already looking.
- Spend minimums. Many agencies set a minimum ad budget; check it fits.
- Terms. Contract length, notice period, and who owns the accounts and content if you leave.
Where does outbound fit?
Paid media brings in buyers through one set of channels. Outbound reaches a chosen list of companies that fit your product before they start looking. Many SaaS companies run both. For the wider picture, see our list of SaaS marketing agencies and our SaaS lead generation strategies.
Want conversations with specific accounts? Next Reply builds a signal-based list, sends the outreach, and texts you when a buyer replies. You approve every list first, and your first campaign is live in 14 days. See SaaS lead generation →
Frequently asked questions
What does a SaaS PPC and performance marketing agency do?
A SaaS PPC or performance marketing agency runs paid search and paid social for software companies: Google Ads, LinkedIn Ads, Meta and others, plus the landing pages and tracking behind them.
How much should a SaaS company spend on paid ads to start?
Enough to get a meaningful number of conversions each month, so tests can be judged. That depends on your cost per click and conversion rate. Ask each agency for its minimum ad budget and how long it needs before judging results.
Is this list a ranking?
No. The companies are in alphabetical order, and each description comes only from the company’s own website.
How do I check an agency before hiring it?
Ask for examples of similar work, who will do the work, how results are reported, and what the contract terms are. Speak to a current client if you can.
Want to talk about outbound for your product?
Tell us who you sell to and we will map out a first campaign.