Spam trigger words checker
Paste a draft to highlight wording that reads as salesy: urgency, money talk, hype and pushy calls to action. Use it as a tone check, not as a test of where the email will land.
Your email draft
The example is written badly on purpose so you can see the highlighting.
Tone check
- Urgency
- 0
- Money
- 0
- Hype
- 0
- Pushy calls to action
- 0
Your draft, highlighted
What was found
This is a tone and readability check. Spam filters do not work from a word list, so a clean result here does not mean the email reaches the inbox.
This tool runs entirely in your browser. Nothing you paste is sent to or stored by Next Reply. Spam filters do not work from a simple word list, so treat the result as a tone and readability check.
What the checker does and does not do
It is a word list and a highlighter. Here is exactly what happens to your draft.
- MatchYour draft is compared with a built-in list of about 115 words and phrases that commonly read as promotional. Matching ignores capitals and only counts whole words.
- GroupEach match is sorted into one of four groups: urgency, money, hype, or pushy calls to action.
- HighlightMatches are highlighted in your draft, counted per group, and listed so you can see which ones repeat.
- Skip everyday phrasesA few common phrases that contain a listed word, such as "feel free", are left alone.
- What it cannot doIt cannot tell you whether an email will reach the inbox. Sender reputation and list quality decide far more than word choice.
How to read your results and rewrite flagged lines
What each group means
Urgency words push the reader to act before they have a reason to. Money words promise savings or earnings without saying how. Hype words claim something is the best or guaranteed. Pushy calls to action ask for a click or a purchase from someone who has never heard of you. All four make a cold email read like an ad.
Replace the claim with the fact behind it
Most flagged phrases stand in for something specific you did not say. Instead of a line about saving money, say what changes for the reader and roughly by how much. Instead of telling someone to act now, give the real reason the timing matters, or leave it out. Instead of asking for a click, ask a short question the reader can answer in one line.
Leave in what the reader needs
Some highlighted words are simply accurate. If your offer includes a free assessment, say so plainly once. The goal is an email that sounds like one person writing to another, not an email with zero highlights.
Remember what decides inbox placement
Wording is a small part of where an email lands. Sending from separate domains, authenticating them, keeping daily volume per inbox low and emailing people who match your offer matter far more. A clean draft sent to a bad list still ends up in spam.
FAQ
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They are words and phrases that show up often in junk and promotional email, like "act now", "risk-free" or "click here". Lists of them have been passed around for years. They are useful as a writing check, but the name promises more than they deliver.
No. Spam filters do not work from a simple word list. They weigh many signals together, and the heaviest ones are about the sender: your reputation, whether people on your list want the email, and how recipients react to it. Clean wording will not rescue a bad list.
Because the same words that fill junk mail also make a cold email sound like an ad. A real person reading "limited time offer" from a stranger stops reading. Fewer of these phrases usually means a plainer, more believable email.
Not necessarily. Context matters. A software company may need to mention a free trial, and a contractor may need to talk about a discount. Read each highlight and decide whether a plainer word would say the same thing.
It is our own list of terms that are widely described as salesy, sorted into four groups. It is not taken from any mail provider, and no provider publishes the rules its filters use.
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