Generic pitches
Free audits and page-one promises sound like every other agency email in the owner's inbox.
Lead generation for agencies
New clients for your agency, without the founder doing the prospecting.
Most agencies grow on referrals until the referrals slow down. Next Reply runs cold email campaigns to businesses in your niche that have a visible gap you can fix, and sends the interested owners to you.
01 — The problem
Why agency prospecting stalls
Owners hear from agencies every week. The pitches that get answered point to one specific thing about the business, not a generic offer.
No time to prospect
Client work always wins over outreach, so the pipeline dries up right when a big client leaves.
Referral swings
Referrals bring great clients, but you can't plan payroll around when they show up.
02 — Targeting
Who we put in front of you
We build the list around the niche you serve best, then find businesses with a gap your agency can point to.
- Owners in the one or two industries you know best
- Businesses ranking poorly for their own service and city
- Companies with thin, slow or outdated websites
- Businesses with few reviews next to their competitors
- Companies that are hiring for marketing roles
- B2B firms with no outbound or paid search running
03 — How it works
From list to reply in five steps.
Every prospect's mail provider is checked before launch, so Google, Microsoft, and security-gateway inboxes each get a sending plan that fits. Try the free MX checker.
1Pick your nicheIndustries, size and area your agency serves best
2Build the listOwners and marketing leads, verified and deduped
3Check every inboxGoogle, Microsoft, or gateway, split before launch
4Write to a gapA ranking, a review count, a slow site, a new hire
5Send you the repliesInterested replies trigger a text alert
Sample first emailillustration
Subject: {{company}} on the map in {{city}}
Hi {{first_name}},
Searched for your main service in {{city}} and {{company}} isn't in the map results, but three competitors with fewer years in business are.
It usually comes down to a few fixable things on the Google profile and the site. Want me to send over what I found?
{{sender}}
Searched for your main service in {{city}} and {{company}} isn't in the map results, but three competitors with fewer years in business are.
It usually comes down to a few fixable things on the Google profile and the site. Want me to send over what I found?
{{sender}}
04 — Questions
FAQ
Pricing starts at $1,500/month. Compare plans.
Yes. The campaign is built around the service you sell and the niche you serve, so the message points to a gap your agency fixes.
No. We set up dedicated sending domains, so outreach volume never affects the email you send to clients.
Ask us. If your clients sell to other businesses, we can talk through a partner setup where you keep the client relationship.
Your first campaign goes live within 14 days, after you approve the list and the messages.
Guides
4 guides
Guide
How to Get SEO Clients: 7 Ways That Work for Agencies
Short answer: The most reliable way to get SEO clients is to pick one industry, find businesses in… Read the guide →
Guide
How to Get Local SEO Clients
Short answer: Local SEO is one of the easiest marketing services to sell, because owners can see the… Read the guide →
Guide
White Label Email Marketing for Agencies: How It Works
Short answer: White label email marketing means an agency sells email services under its own brand while another… Read the guide →
Guide
What Is a B2B Marketing Agency? And When You Need a Lead Generation Agency Instead
What a B2B marketing agency does, how it differs from a lead generation agency, what to ask before… Read the guide →
Ready when you are
Let’s get your next reply.
Tell us who you want to reach. We’ll map the campaign, recommend a tier, and show you what the first month would look like.