What does an in-house SDR really cost?
Salary is only part of it. Add payroll costs, tools and data, hiring, and the months before a new rep is productive, then compare it to a Next Reply plan.
Your in-house SDR
Compare with
Per year
- In-house SDR, fully loaded
- Per month
- Productive months per year
- Cost per productive month
- Next Reply, 12 months
These figures come from the numbers you enter. They are planning estimates, not a promise of results. Reply and close rates depend on your list, your offer and your market.
The math, step by step
No hidden assumptions. Every number above comes from these steps.
- Payroll(Base salary + commission) × (1 + taxes and benefits %).
- Tools and dataMonthly tool and data spend × 12.
- HiringRecruiting cost spread over average tenure, since each departure means hiring again.
- Productive monthsShare of the rep's tenure after ramp. The cost per productive month divides by this.
- ComparisonAnnual SDR cost next to 12 months of the Next Reply plan you pick.
FAQ
Plans start at $1,500/month. Compare plans.
Use what you would actually offer in your market. The defaults are placeholders for illustration, not salary data. Base pay and commission vary widely by city and industry.
A new SDR takes months to book meetings at full pace, and SDRs often move on within one to two years. Every departure restarts hiring and ramp, so short tenure raises the real cost of each productive month.
It replaces prospecting: list building, sending, follow-ups and sorting replies. Someone on your team still takes the sales calls and closes deals.
Let’s get your next reply.
Tell us who you want to reach. We’ll map the campaign, recommend a plan, and show you what the first month would look like.