What we learn running cold email: deliverability, targeting, copy, and what actually gets a response.
A lead generation funnel maps the steps from a stranger to a qualified sales conversation. Here are the stages, what to measure at each,…
Read → Lead Generation Funnel: Stages, Metrics and Outbound vs InboundSales and marketing alignment comes down to a shared definition of a lead, shared targets, and a regular feedback loop. Here is how to…
Read → Sales and Marketing Alignment: What It Means in PracticeWho the decision maker is depends on company size and the type of purchase. Here is how they are identified and why reaching the…
Read → How to Find Decision Makers in a CompanyOmnichannel vs multichannel marketing in plain words, with a comparison table and a clear view of which one a small or mid-size B2B company…
Read → Omnichannel vs Multichannel Marketing: Which Does a B2B Company Need?A predictable sales pipeline comes from steady input, known conversion steps and consistent follow-up. Here is how each part works and where outbound fits.
Read → Predictable Sales Pipeline: What Makes It WorkThe right B2B sales team structure depends on company size and deal complexity. Here are the common models, the roles in each, and which…
Read → B2B Sales Team Structure: Roles, Models and What to OutsourceA B2B sales process is the repeatable set of steps your team follows to turn a target company into a customer. Here are the…
Read → B2B Sales Process: The Steps, the People, and Where Lead Generation EndsSales optimization means finding the stage where your process loses the most and fixing that first. Here are the four usual leaks and how…
Read → Sales Optimization: Find and Fix the Biggest Leak FirstM&A deal sourcing is how acquirers and advisors find companies to buy or represent. Here are the main channels, their trade-offs, and where direct…
Read → M&A Deal Sourcing: How Buyers and Advisors Find DealsHow omnichannel lead generation combines email, phone and LinkedIn, what it adds, what it costs to coordinate, and how to stage it sensibly.
Read → Omnichannel Lead Generation: How Email, Phone and LinkedIn Work TogetherA simple system for organizing sales leads: stages, an owner, a next step and a source. Plus spreadsheet vs CRM, and what an outbound…
Read → How to Organize Sales Leads So None Get LostA sales pipeline report shows open deals by stage, value, movement and age. Here is what to include, an example layout, how often to…
Read → Sales Pipeline Report: What It Should Show, With an Example