Email Marketing for Small Business: A Practical Guide
A practical small business email marketing guide: setup steps, what to send, a welcome template and how it differs from cold email.
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Notes from the reply desk.
What we learn running cold email: deliverability, targeting, copy, and what actually gets a response.
Sales Email Examples: How to Write B2B Sales Emails
Seven short B2B sales email examples plus a simple structure and checklist for writing your own.
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Six B2B cold email templates you can copy, with guidance on customizing and following up.
Read Cold Email Templates for B2B Sales (Copy and Customize)How Many Cold Email Follow-Ups Should You Send?
Most cold email sequences use a small number of short follow-ups, spaced days apart, and stop when the reader opts out or replies.
Read How Many Cold Email Follow-Ups Should You Send?Lead Response Time: Why Minutes Matter
Why fast replies to leads and cold email responses matter, and how to build a process that keeps response time short.
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How branding studios find clients, which buying moments to watch for, and how to reach them without sounding generic.
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Twelve plain questions to ask any lead generation agency before you sign, and what good and bad answers sound like.
Read 12 Questions to Ask a Lead Generation Agency Before You SignCold Email Subject Lines: What Gets Opened by Busy Owners
Good cold email subject lines are short, plain and specific to the reader. Test them, but judge by replies, not opens.
Read Cold Email Subject Lines: What Gets Opened by Busy OwnersCold Email Reply Rate: What Is Normal and What Moves It
There is no single normal reply rate. List, offer and deliverability drive it, and positive replies and meetings matter more.
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What white label lead generation is, how it works for agencies, and what to check before you resell it.
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How agencies build a steady new business pipeline, who owns it, and when to hire outside help.
Read Agency New Business Development: Building a Steady PipelineHow to Get Social Media Marketing Clients
Where social media marketing clients come from, who to target, and how to build outreach that does not sound like spam.
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