What we learn running cold email: deliverability, targeting, copy, and what actually gets a response.
Cold email infrastructure is the domains, inboxes and records outreach is sent from. Learn what it includes and what to ask about who owns…
Read → Cold Email Infrastructure: What It Is and Who Should Own ItInbox placement is where an email lands after it is accepted: inbox or spam. Learn how it differs from delivered and how it is…
Read → Inbox Placement: Why Delivered Does Not Mean SeenSPF, DKIM and DMARC are the three records that prove an email really comes from your domain. Here is what each does and how…
Read → SPF, DKIM and DMARC Explained for Business OwnersEmail reputation is the trust mailbox providers place in a sender. Learn what moves it, how to check it and why cold email runs…
Read → Email Reputation: What It Is and Why Cold Email Uses Separate DomainsA tracking domain is the web address email tools use to record opens and clicks. Learn why shared ones are a risk and what…
Read → What Is a Tracking Domain? Shared vs Custom Tracking ExplainedAn email bounce back means a message could not be delivered. Learn hard bounce vs soft bounce, the causes, and what a provider should…
Read → Email Bounce Back: Hard Bounce vs Soft Bounce and Why It MattersEmail list scrubbing removes bad and risky addresses before you send. Here is what it means, why it matters for deliverability, and what to…
Read → Email List Scrubbing: What It Is and Why It Protects DeliverabilityIT lead generation for IT services and technology companies: who buys, what triggers a purchase, which channels fit, and where outbound helps.
Read → IT Lead Generation: A Guide for IT Services and Technology CompaniesNine B2B lead generation companies described by what each says on its own site, with a table and a guide to choosing. Not a…
Read → Best Lead Generation Companies: 9 B2B Options to CompareWhat outbound lead generation is, the channels it uses, what the process looks like from the buyer's side, and how to judge a provider…
Read → Outbound Lead Generation: What It Is and How to Judge a ProviderWhat appointment setting services cost per appointment, per month and per hour, based on published ranges, plus the hidden costs such as no-shows that…
Read → Appointment Setting Services Cost: Pricing Models and Hidden FeesTen B2B marketing agencies described by what each says on its own site, with a comparison table and how to choose. Not a ranking.
Read → Best B2B Marketing Agencies: 10 Options to Compare