Short answer: B2B marketing agencies help companies that sell to other companies get known and get enquiries. Some are full-service. Others focus on one area such as search, paid media, public relations or websites. This page lists ten companies that describe themselves on their own websites as doing B2B marketing, and describes each using only what its site states. It is a shortlist to start from, not a verdict on the best B2B marketing agencies.
- What this is: ten companies in alphabetical order, not ranked.
- How it was built: each description comes from the company’s own site.
- What to compare: main service, industries, who does the work and terms.
Who wrote this: Next Reply publishes this page. We are not on the list, because we are a cold email agency and not a B2B marketing agency. This list is not a ranking. The agencies appear in alphabetical order. Each description uses only what the company says about itself on its own website, which we opened while writing this page. We have not tested these companies and we do not repeat review scores, awards, client names or results. Check each site yourself, because offers change.
What do B2B marketing agencies do?
A B2B marketing agency plans and runs marketing for a company whose buyers are other businesses. The work can include strategy, branding, websites, content, search, advertising, email and public relations. Our guide to what a B2B marketing agency is explains the work and how it differs from lead generation.
The label covers very different firms. One may be mostly a public relations firm and another mostly a search firm. The table below notes the main focus each site describes.
Which B2B marketing agencies should you compare?
| Company | Main focus | Stated audience |
|---|---|---|
| Altitude Marketing | Full-service | Technical industries |
| Bop Design | Web design and content | B2B firms |
| Directive | Performance and paid media | Technology, industrial, services |
| Elevation Marketing | Full-service | Mid-to-large B2B companies |
| Gripped | Paid media and SEO | SaaS and AI companies |
| Ironpaper | Demand generation and ABM | Long or complex sales |
| Kuno Creative | Full-service with HubSpot | B2B companies |
| New Breed | HubSpot and revenue operations | Software, services, others |
| Omniscient Digital | Content and SEO | B2B software |
| Walker Sands | PR and integrated marketing | Growth-stage and enterprise |
Altitude Marketing
Altitude Marketing describes itself as an integrated B2B marketing agency for technical industries. Its site lists marketing strategy, lead generation, content marketing, SEO, branding, web design and development, digital advertising, marketing automation, account-based marketing, social media and public relations. The industries it names include life sciences and biotech, manufacturing and industrial, and enterprise technology and software. Its site gives an address in Emmaus, Pennsylvania.
Bop Design
Bop Design describes itself as a B2B web design agency and marketing firm. Its site lists web design and development, WordPress design, SEO, social media, copywriting, blog content, email marketing, brand strategy and logo design. The industries it names include technology, fintech, biotech, software, industrial, engineering, consulting and energy. It lists locations in San Diego, Orange County, Los Angeles and New York.
Directive
Directive describes itself as a B2B marketing agency that focuses marketers on qualified pipeline. Its site lists content, paid media, performance creative, programmatic advertising, revenue operations, PR, influencer work and paid and organic social. The industries it names include technology, industrial, manufacturing, finance and insurance, healthcare and professional services. It lists offices in Orange County, Austin, New York City, Mexico City, London and Toronto.
Elevation Marketing
Elevation Marketing describes itself as a full-service B2B marketing agency that brings strategy, brand, creative and media together. Its site lists a long range of services, including account-based marketing, branding, content, demand generation, lead generation, media buying, SEO, paid search, public relations, events, sales enablement, video and web development. It says it works with mid-to-large B2B companies and names industries such as manufacturing, technology, healthcare, construction and professional services. Its site gives an address in Gilbert, Arizona.
Gripped
Gripped describes itself as a B2B digital marketing agency that works only with SaaS and AI companies. Its site lists go-to-market strategy, demand generation, lead generation, account-based marketing, paid search, paid social, LinkedIn Ads, SEO and website design and development. Its site gives a London address.
Ironpaper
Ironpaper describes itself as a B2B growth agency for companies with long or complex sales processes. Its site lists growth strategy, lead generation, account-based marketing, demand generation, content strategy and creation, messaging, sales enablement, websites and SEO. The industries it names include SaaS, IoT, IT and technology, energy, and fleet management and supply chain. Its site gives a New York address and says its team is spread across the US.
Kuno Creative
Kuno Creative describes itself as an employee-owned marketing agency for B2B companies. Its site lists AI marketing, marketing enablement, revenue operations, brand experience, website design and development, content marketing, paid advertising, sales enablement and HubSpot implementation. The industries it names are industrial, technology and SaaS, medical device and sustainability.
New Breed
New Breed describes itself as a HubSpot solutions partner. Its site lists revenue operations, CRM strategy, account-based marketing, demand generation, inbound sales and marketing, website development, paid advertising, content, SEO, and HubSpot migration and implementation. The industries it names include software and technology, financial services, staffing and recruitment, shipping and logistics, cybersecurity and manufacturing.
Omniscient Digital
Omniscient Digital describes itself as an organic growth agency that helps B2B brands get recommended in AI tools and search engines. Its site lists SEO strategy, answer engine optimization, conversion rate optimization, programmatic and technical SEO, link building, digital PR, content production and analytics. It says it works with B2B software companies and lists Austin, New York, San Francisco, Chicago and Boston.
Walker Sands
Walker Sands describes itself as an integrated B2B PR and marketing agency for growth-stage and enterprise companies. Its site lists strategy, strategic communications including public relations and social media, creative, content, digital marketing including paid media and SEO, and revenue operations. The industries it names include technology, healthcare, manufacturing, professional services, and supply chain and logistics.
How do you choose a B2B marketing agency?
- What do you need most? A website, search traffic, press coverage and advertising are different jobs. Pick the job first, then the company.
- What is the firm’s main service? A long service list still has two or three things the firm does most.
- Does it work with companies like yours? Check industry, company size and length of sales cycle.
- Who does the work? Ask whether the people who pitched you will run the account.
- How will progress be measured in the first six months? Agree the early signs before you start.
- What is the fee and what is the ad budget? Advertising spend is usually separate.
- Who owns the website, content, ad accounts and data if you leave? Get it in writing.
- What are the terms? Read the minimum period and the cancellation clause.
Be careful with any company that guarantees an amount of pipeline or revenue. Nobody controls how your market responds. A list like this one can tell you who exists and what each says it does. Only a conversation, a written proposal and reference calls can tell you whether a company is right for you.
Do you need a marketing agency or a lead generation agency?
Most of the work above builds awareness and inbound interest, and it takes months to pay back. If what you lack is sales conversations in the next few months, and you can name your buyer by industry, company size and job title, a B2B lead generation agency is the more direct route. It contacts chosen buyers and aims for replies and meetings.
Next Reply does that by email only, as a cold email agency. We do not offer branding, websites, content, SEO, paid ads or public relations, so for those you need one of the kinds of firm listed above.
Want to know if cold email fits your offer? Tell us who you sell to and what a customer is worth, and we will tell you honestly whether it makes sense, or if it isn’t a fit yet. Get a straight answer →
Frequently asked questions
Are these B2B marketing agencies ranked?
No. They are in alphabetical order. We did not test or score them.
Where do the descriptions come from?
From each agency’s own website, opened while writing this page. We left out review scores, awards, client names and claimed results because we cannot verify them.
Why is Next Reply not on the list?
Because we are not a B2B marketing agency. Next Reply does cold email only.
How much do B2B marketing agencies charge?
We do not quote other agencies’ prices here, so ask each one for a written quote. Fees depend on how many channels are involved, and ad spend usually comes on top. For the lead generation side, see our guide to lead generation pricing.
Should a small B2B company hire a full-service agency?
It depends on what is missing. If one thing is holding you back, such as a weak website or too few sales conversations, a specialist in that one thing is often simpler to manage and to judge.
Need sales conversations before a long marketing program?
Next Reply runs done-for-you cold email for B2B companies at $1,500, $3,000 or $6,500 a month depending on volume. A campaign goes live in 14 days and you approve every list before anything sends. Tell us who you want to reach.